Tel Aviv Moments
about
Designing a cult-status tote that captures the chaotic charm of Tel Aviv
As Victory Supermarkets expanded across Tel Aviv, they needed a tote bag that locals would actually want to carry.
Rejecting tourist clichés, I designed a bag celebrating the city's true texture, street cats, scooters, and endless construction.
The final design weaves these everyday moments into a continuous illustration that spells 'Tel Aviv' in Hebrew, turning a standard tote bag into a piece of local pride.
role
Graphic Designer
client
“Victory” Supermarkets
Tools
Illustrator
Photoshop
Tel Aviv Moments
about
Designing a cult-status tote that captures the chaotic charm of Tel Aviv
As Victory Supermarkets expanded across Tel Aviv, they needed a tote bag that locals would actually want to carry.
Rejecting tourist clichés, I designed a bag celebrating the city's true texture, street cats, scooters, and endless construction.
The final design weaves these everyday moments into a continuous illustration that spells 'Tel Aviv' in Hebrew, turning a standard tote bag into a piece of local pride.
role
Graphic Designer
client
“Victory” Supermarkets
Tools
Illustrator
Photoshop
The Brief
Capture Tel Aviv's real character, not the postcard version
Victory Supermarkets is expanding across Tel Aviv and wants to make a mark with a reusable tote bag. The goal is to design something locals see and immediately say "that's my city".
The Brief
Capture Tel Aviv's real character, not the postcard version
Victory Supermarkets is expanding across Tel Aviv and wants to make a mark with a reusable tote bag. The goal is to design something locals see and immediately say "that's my city".
The concept
The authentic moments come from the details
The design captures the daily Tel Aviv rhythm, small moments you recognize instantly. What makes you smile, laugh or go crazy. The city's authentic moments live in small observations, so the illustration style shows details, lots of them.
The concept
The authentic moments come from the details
The design captures the daily Tel Aviv rhythm, small moments you recognize instantly. What makes you smile, laugh or go crazy. The city's authentic moments live in small observations, so the illustration style shows details, lots of them.
The bag's designed to move through the city wherever you go, shopping, work, the gym or the beach. No matter where you are, you can find your own path. The Illustrated routes weave across the bag, connecting scenes into one continuous journey that spells "Tel Aviv" in Hebrew.
The monochrome blue palette holds all the moments together. Victory's orange background creates contrast and lets the illustrations pop.
The bag's designed to move through the city wherever you go, shopping, work, the gym or the beach. No matter where you are, you can find your own path. The Illustrated routes weave across the bag, connecting scenes into one continuous journey that spells "Tel Aviv" in Hebrew.
The monochrome blue palette holds all the moments together. Victory's orange background creates contrast and lets the illustrations pop.
The bag's designed to move through the city wherever you go, shopping, work, the gym or the beach. No matter where you are, you can find your own path. The Illustrated routes weave across the bag, connecting scenes into one continuous journey that spells "Tel Aviv" in Hebrew.
The monochrome blue palette holds all the moments together. Victory's orange background creates contrast and lets the illustrations pop.
Bag Tag
Let's create something worth component-izing.
Projects displayed on this site may contain copyrighted material. These are used under 'fair use' strictly for educational and non-profit purposes related to my studies at 6B Studio.
Let's create something worth component-izing.
Projects displayed on this site may contain copyrighted material. These are used under 'fair use' strictly for educational and non-profit purposes related to my studies at 6B Studio.