Lo Omdot Mineged (Don't Stand By)
about
Balancing sensitivity and strength for a stigmatized issue
Taking action should be easy. You care about the cause, you want to help, you look for ways to get involved. But the existing site buried volunteer opportunities under dense content and unclear navigation. Potential supporters left without taking action.
Lo Omdot Mineged needed a site that matched the urgency of their mission, clear paths to volunteering, donating, and engaging with the cause. Designed for people ready to move from awareness to action.
role
UI/UX Designer
Graphic Designer
timeline
8 weeks
Tools
Illustrator
Figma
Photoshop
Lo Omdot Mineged (Don't Stand By)
about
Balancing sensitivity and strength for a stigmatized issue
Taking action should be easy. You care about the cause, you want to help, you look for ways to get involved. But the existing site buried volunteer opportunities under dense content and unclear navigation. Potential supporters left without taking action.
Lo Omdot Mineged needed a site that matched the urgency of their mission, clear paths to volunteering, donating, and engaging with the cause. Designed for people ready to move from awareness to action.
role
UI/UX Designer
Graphic Designer
timeline
8 weeks
Tools
Illustrator
Figma
Photoshop
about the organization
Supporting survivors and changing minds.
“Lo Omdot Mineged” is an Israeli NGO supporting women in prostitution while working to change societal attitudes toward the issue. The organization provides direct support to survivors while raising public awareness and advocating for systemic change.
about the organization
Supporting survivors and changing minds.
“Lo Omdot Mineged” is an Israeli NGO supporting women in prostitution while working to change societal attitudes toward the issue. The organization provides direct support to survivors while raising public awareness and advocating for systemic change.
the problem
No hierarchy, no audience distinction, inconsistent design and UX that didn't support action
The existing site serves as an information channel but isn't fulfilling its potential as an advocacy tool or effective platform for recruiting volunteers and donations.
the problem
No hierarchy, no audience distinction, inconsistent design and UX that didn't support action
The existing site serves as an information channel but isn't fulfilling its potential as an advocacy tool or effective platform for recruiting volunteers and donations.
the current website
The main issues
1.
1.
1.
Inconsistent visual language that undermines trust
Inconsistent visual language that undermines trust
Inconsistent visual language that undermines trust
2.
2.
2.
No distinction between different target audiences
No distinction between different target audiences
No distinction between target audiences
3.
3.
3.
Overloaded, non-hierarchical content structure
Overloaded, non-hierarchical content structure
Overloaded, non-hierarchical content structure
4.
4.
4.
User experience doesn't support key actions
User experience doesn't support key actions
User experience doesn't support key actions
target audience
Designing for three audiences, prioritizing action-takers
Potential volunteers
• Women ages 26 - 65
• Wants to take action, are responsible and willing to lend an ear.
• Looking for clear information about volunteer opportunities and how to get involved.
Donors and awareness seekers
• Women and men who want to contribute financially
• People looking to learn more about the issue.
Survivors seeking support
• Women and men involved in prostitution
• looking to contact for assistance, information, and safe ways to reach out.
The website's purpose is to encourage taking action, building trust in the organization, and make support information accessible in a sensitive, clear way.
The website's purpose is to encourage taking action, building trust in the organization, and make support information accessible in a sensitive, clear way.
The website's purpose is to encourage taking action, building trust in the organization, and make support information accessible in a sensitive, clear way.
Site structure
From scattered pages to focused paths.
I reduced the number of pages by consolidating scattered content into focused one-pagers. Made navigation more scannable, from "I want to help" to "Volunteering and Support", making it easier for users to find specific ways to engage.
Site structure
From scattered pages to focused paths.
I reduced the number of pages by consolidating scattered content into focused one-pagers. Made navigation more scannable, from "I want to help" to "Volunteering and Support", making it easier for users to find specific ways to engage.
Current site structure
New structure
The design system
Building a visual language that balances strength with sensitivity.
I built a system that creates a sense of safety and support. The color palette establishes warmth and trust, while typography grounds the experience with stability and sympathy. Icons use simple, repeating shapes to reinforce consistency and approachability.
The design system
Building a visual language that balances strength with sensitivity.
I built a system that creates a sense of safety and support. The color palette establishes warmth and trust, while typography grounds the experience with stability and sympathy. Icons use simple, repeating shapes to reinforce consistency and approachability.
logo redesign
Creating a modern identity rooted in protection, resilience, and collaboration.
Redesigned the logo based on core values identified through research: support, resilience, and connection.
The new logo reflects these principles while presenting a sophisticated identity that resonates with the target audience.
logo redesign
Creating a modern identity rooted in protection, resilience, and collaboration.
Redesigned the logo based on core values identified through research: support, resilience, and connection.
The new logo reflects these principles while presenting a sophisticated identity that resonates with the target audience.
Let's create something worth component-izing.
Projects displayed on this site may contain copyrighted material. These are used under 'fair use' strictly for educational and non-profit purposes related to my studies at 6B Studio.