Center Stage
about
Translating live musical theater into a dedicated TV channel
Center Stage is a TV channel dedicated exclusively to high-quality recordings of musical theater productions, from classic Broadway shows to contemporary revivals. Every performance invites viewers to sing along and be a part of the show.
While other platforms offer general performing arts content, Center Stage focuses solely on musicals, creating a unique and immersive experience for musical theater fans.
The brand promise is simple: no matter where viewers are, Center Stage gives them the best seat in the house.
role
Graphic Designer
UI/UX Designer
timeline
8 weeks
Tools
Illustrator
Figma
Photoshop
Center Stage
about
Translating live musical theater into a dedicated TV channel
Center Stage is a TV channel dedicated exclusively to high-quality recordings of musical theater productions, from classic Broadway shows to contemporary revivals. Every performance invites viewers to sing along and be a part of the show.
While other platforms offer general performing arts content, Center Stage focuses solely on musicals, creating a unique and immersive experience for musical theater fans.
The brand promise is simple: no matter where viewers are, Center Stage gives them the best seat in the house.
role
Graphic Designer
UI/UX Designer
timeline
8 weeks
Tools
Illustrator
Figma
Photoshop
research
Broadway belongs on stage. Or does it?
Musical theatre is meant to be experienced live, the energy of the crowd, the intimacy of being in the room where it happens. But not everyone can afford tickets to New York or London, and even the most dedicated fans can't see every show.
Existing platforms like Marquee TV, Great Performances, and The Broadway Channel offered performing arts content, but they covered everything from opera to ballet to drama. There wasn't a channel dedicated exclusively to musicals. Center Stage was created to fill that gap.
research
Broadway belongs on stage. Or does it?
Musical theatre is meant to be experienced live, the energy of the crowd, the intimacy of being in the room where it happens. But not everyone can afford tickets to New York or London, and even the most dedicated fans can't see every show.
Existing platforms like Marquee TV, Great Performances, and The Broadway Channel offered performing arts content, but they covered everything from opera to ballet to drama. There wasn't a channel dedicated exclusively to musicals. Center Stage was created to fill that gap.
The design challenge
Making theatre feel accessible without losing its magic
The brand needs to capture the grandeur and emotion of live performance while feeling warm and welcoming for home viewing. It has to honor the magic of the stage without intimidating viewers watching from their couches.
The design challenge
Making theatre feel accessible without losing its magic
The brand needs to capture the grandeur and emotion of live performance while feeling warm and welcoming for home viewing. It has to honor the magic of the stage without intimidating viewers watching from their couches.
target audience
Age and access differ, but the passion stays constant
The Professionals (ages 25-50)
• Works in musical theatre or performs as a hobby
• Attends shows regularly
• Sings show tunes in the shower
The Frequent Viewer (ages 25-65)
• Travels to New York or London annually for shows
• Listens to cast recordings daily
The Young Fan (ages 16-25)
• Discovers shows through social media
• Follows Broadway actors online
• Watches what they can find on YouTube
The Professionals (ages 25-50)
• Works in musical theatre or performs as a hobby
• Attends shows regularly
• Sings show tunes in the shower
The Frequent Viewer (ages 25-65)
• Travels to New York or London annually for shows
• Listens to cast recordings daily
The Young Fan (ages 16-25)
• Discovers shows through social media
• Follows Broadway actors online
• Watches what they can find on YouTube
Logo Exploration
Looking for warmth, presence, and a clear connection to theatre.
Early drafts tested literal stage elements and heavy typography. The goal was to avoid overused masks and curtains, aiming instead for a clean, scalable symbol that translates clearly to a broadcast environment and digital menus.
Logo Exploration
Looking for warmth, presence, and a clear connection to theatre.
Early drafts tested literal stage elements and heavy typography. The goal was to avoid overused masks and curtains, aiming instead for a clean, scalable symbol that translates clearly to a broadcast environment and digital menus.
Early drafts
Early drafts
The Chosen Direction
The three arcs represent the "house", the audience's place in theatre.
The final logo is built around a simple but meaningful idea: the three curved arcs symbolize the seating layout of a theatre, known as the "house". This connects directly to the brand promise of putting viewers in the best seat.
The shape is instantly recognizable as theatrical while feeling welcoming and inclusive, a visual reminder that every viewer has a place in the performance.
The Chosen Direction
The three arcs represent the "house", the audience's place in theatre.
The final logo is built around a simple but meaningful idea: the three curved arcs symbolize the seating layout of a theatre, known as the "house". This connects directly to the brand promise of putting viewers in the best seat.
The shape is instantly recognizable as theatrical while feeling welcoming and inclusive, a visual reminder that every viewer has a place in the performance.
Theater layout references
Theater layout references
Center Stage logo
Center Stage logo
Logo variations
Logo variations
The Visual System
Designing high-contrast elements for television interfaces
The color palette uses vibrant values optimized specifically for dark screens. To support this, a single typeface relies on varying weights to balance brand authority in headings with maximum legibility in dense digital schedules.
The Visual System
Designing high-contrast elements for television interfaces
The color palette uses vibrant values optimized specifically for dark screens. To support this, a single typeface relies on varying weights to balance brand authority in headings with maximum legibility in dense digital schedules.
Digital assets
Translating brand geometry into a modular broadcast grid
The logo’s curved geometry dictates the on-screen branding grid. This scalable system utilizes staggered arcs to frame show titles and schedules across television interfaces. It ensures critical broadcast metadata remains legible without obstructing the live performance footage.
Digital assets
Translating brand geometry into a modular broadcast grid
The logo’s curved geometry dictates the on-screen branding grid. This scalable system utilizes staggered arcs to frame show titles and schedules across television interfaces. It ensures critical broadcast metadata remains legible without obstructing the live performance footage.
Streaming app
Streaming app
Landing page
Landing page
Social media posts
Social media posts
Physical touchpoints
Applying the visual system to corporate stationery and fan merchandise
The visual identity adapts to physical formats to support both corporate operations and consumer engagement. Standard business materials provide a clean extension for industry networking. For the audience, merchandise features iconic quotes from specific musicals designed strictly within the brand's color and typographic system, creating apparel fans actually want to wear.
Physical touchpoints
Applying the visual system to corporate stationery and fan merchandise
The visual identity adapts to physical formats to support both corporate operations and consumer engagement. Standard business materials provide a clean extension for industry networking. For the audience, merchandise features iconic quotes from specific musicals designed strictly within the brand's color and typographic system, creating apparel fans actually want to wear.
Let's create something worth component-izing.
Projects displayed on this site may contain copyrighted material. These are used under 'fair use' strictly for educational and non-profit purposes related to my studies at 6B Studio.
Let's create something worth component-izing.
Projects displayed on this site may contain copyrighted material. These are used under 'fair use' strictly for educational and non-profit purposes related to my studies at 6B Studio.